Social media has transformed the way we interact online. Users from all over the world can discover what’s happening in real-time, connect across long distances, and access endless amounts of information. With over 250 million social media users forecasted in 2023, it is imperative that how a company utilizes its social channels is done smartly.
Oddly enough, social media is often used poorly. For instance, reposting the same content across every social channel is an unwise decision because each platform has a different audience and requires a unique delivery. Also, utilizing every social channel available may seem like a strong strategy but too many platforms can lead to bland, unpolished content. One or two platforms done well will yield better results. Furthermore, building trust among followers is truly important as it proves to value customers’ relationships instead of focusing solely on making a sale.
Companies around the world spend millions and millions of dollars advertising, trying to appeal to their audience base. However, before spending this money, it is crucial for companies to find exactly who they should be targeting. Social media can help companies accomplish this.
Read in the infographic below to learn more about how to use social media to create a perfect audience.
Source: Bang Productions