Color Psychology in Marketing

Color is something that holds power everywhere, but is rarely considered. It can be used to change someone’s mood, increase appetite, boost attention spans, or even encourage sales. In marketing, brands are hyper-aware of the colors they use. Even smaller changes in the shade can have measurable impacts on sales. But what about in the … Read more

5 Tips to Avoid Cyber-Attacks

Cybercrime threatens all organizations and online consumers in today’s highly connected digital environment. Robust cybersecurity solutions are required as the number and sophistication of cyber-attacks rise. Preventing these attacks can save money and protect your reputation.  We’ve prepared five tips to avoid cyber attacks to help you and your organization stay safe from cyber threats. … Read more

The Future of Virtual and Hybrid Events

After COVID-19 upended the ways employees travel to and attend events, business travel may never be the same again. 42% of frequent business travelers expressed the desire to “never return to the road” in 2022. Thanks to the lingering popularity of hybrid and virtual events, these travelers’ wishes can come true. In 2020, 70% of … Read more

Save Money by Buying Replacement Lenses

Did you know that 64% of adults in America wear prescription eyewear? 143 million adults rely on glasses or contacts in their daily life. For glasses wearers, most plan to spend about $173 per glasses purchase every 1-3 years. They buy new glasses because their prescription changed or their old lenses broke. But what if … Read more