The energy drink industry is a hugely lucrative one with global sales forecasted to reach a value of $225 billion dollars in 2026. The United States is one of the leading markets for energy drinks, with sales reaching $14 billion in 2021. It is no surprise then that North Americans consume more energy drinks than any other region. The typical energy drink consumer is an American male between the ages of 13 and 35 years old. Younger consumers are attracted to these drinks due to claims of improving performance and alertness as well as perceptions of energy drinks as a healthier alternative to soda.
To reach this estimated value of $225 billion dollars, the energy drink sector is implementing new technology to develop the latest beverages in order to attract new and existing customers. As consumers, we will see an increase in the use of plant-based energy ingredients and reformulations to include more natural sources of caffeine. Consumers can also anticipate a wider range of exotic flavors which will undoubtedly appeal to a greater audience. This new technology will also allow for improved manufacturing processes, specifically in regard to reducing the sugars naturally found in fruit juices.
With these promising changes on the rise, the future of energy drinks is not fizzling out anytime soon. Faced with the challenge to retain the old and attract the new, the energy drink market will continue to evolve. If you are an energy drink enthusiast or are on the fence about these buzzy drinks, learn more about the future of energy drinks in the infographic below.