Color Psychology in Marketing

Color is something that holds power everywhere, but is rarely considered. It can be used to change someone’s mood, increase appetite, boost attention spans, or even encourage sales. In marketing, brands are hyper-aware of the colors they use. Even smaller changes in the shade can have measurable impacts on sales. But what about in the home?

Homes are notorious for softer and more neutral shades, yet not all neutral shades are common. Why is this? The reality is different colors do different things. A white room, for example, looks bigger than others because of the light it reflects. Blue rooms, on the other hand, tend to produce more happiness waking up than most other colors.

In practice, a lighter blue is one of the world’s most common colors. Yet homes with walls that are a taupe or gray will sell faster than any other. Other neutral colors, like brown, are not as desired. Brown rooms actually depreciate the value of a house by over $2,000 on average. Even a cream yellow lowers value due to the fact that so few people like yellow.

When looking at homes, people are more aware of color than in most other settings. It’s clear to see how one’s living space could be made to be more or less comfortable. And while day to day it may be hard to see the conscious difference. Color affects each and every person that takes it in every day.

Learn about the psychology of color in marketing, what color does to the brain, and colors that maximize your marketing value

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